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7 Must-Know Strategies to Measure Your SEO Campaigns

POSTED ON JAN. 30, 2024

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You can only improve your SEO campaigns if you measure them. It seems simple enough, yet so many businesses need to track their progress, set goals, or review their successes and failures. If you want to run a successful SEO campaign, you need to know how to measure it. Keep reading for 7 essential strategies to measure your SEO campaigns.

1. Set Goals

The first step in measuring your SEO progress is to set goals. What are you looking to accomplish with your campaign? Do you want to increase brand awareness? Drive traffic to your website? Improve your conversion rate? Once you know your goal, you can develop metrics to track your progress.

There are several ways to measure SEO progress, but some common metrics include website traffic, conversion rate, and search engine ranking. By tracking these metrics over time, you will know if your SEO strategies helped you get your website noticed. Furthermore, monitoring those metrics can help you plan for your improvements ahead.

It's important to keep in mind that SEO is a long-term strategy, so don't expect immediate results. Instead, focus on tracking your progress over time and making small adjustments to your campaign as needed. With consistent effort, you can achieve your desired results.

Here are the most common SEO goals you must know:

Optimize Internal Linking Structure

Internal links are the map of your website that tells visitors and search engines how to get from one place on it or a page with content within it -to another. They should make sense in relation to both pages within the site and across different sites linked together by those same hyperlinks. Hence, you have more strong internal linking structure than just random unrelated connections between chapters/topics throughout an entire web document (which would be considered "no follow"). Visually speaking, this looks like something along these lines:

Page visits increase

Your content needs to keep visitors on the page, not just for a few seconds; it must maintain its attention span to prove its value. There are many ways to do it, like improving the quality and length of your text and providing engaging images or other media that will hold interest over time. Such as videos and optimizing structures within pages by making them easy to use with clear hierarchies.

Maximize Page Speed

Sleek, modern designs and high-quality content can help you rank higher in search engines. A solid understanding of Technical SEO can give you advantages for your website because you will know how to optimize your site if it is slow. If your website loads slowly, visitors will fully bounce from it instead of staying around for the whole experience, which means less traffic leads to revenue opportunities. You may think, "I have great images, so why do they still leave?" The answer lies in two factors. First, heavy JPEGs take longer than PNG graphics. Second, many browsers block downloading files larger than 100k bandwidth, leaving little room left when including background imagery such as logos, etc.

Increase Organic Traffic

Organic traffic refers to the number of visitors coming to your site from search engines rather than someone typing in a web address or coming in through an ad. This can be seen as one indicator of success with SEO because when you rank high enough on Google's list and get found by those entering queries, it means there are plenty of people out looking who want what we have, which will result in increased organic visits over time! 

Improve Backlink Strategy

Backlinks are like stepping stones on a path that leads to your website. The more stone you add, the higher up in ranking they will get, and with this comes more traffic coming from other sites, which leads to even further opportunities for success!

Strengthen Your Domain Authority

The main component of domain authority is related to the quality of content on your site. The more visitors read, share and interact with this type of material - blog posts or social media shares. It has a positive effect that can increase rank potential significantly over time if enough effort has gone into creating great original work! To make an impact, though, you needn't just focus solely on increasing visitor engagement but also look at why certain pieces fly off while others don't. 

2. Track Your Rankings

Tracking your website's rank on search engines is crucial for SEO. It helps you see what's working and what needs fixing. They use tools like Google Search Console or Moz Keyword Explorer to track where they stand for certain keywords.

Another way to track your rankings is to manually search for your keywords and see where your website appears on the SERP. This method can be time-consuming, but it's an excellent way to understand your website's visibility for different keywords. Regardless of your chosen method, monitoring your rankings is essential to any successful SEO strategy.

3. Monitor Your Traffic

Another important metric to track is the amount of traffic your website receives from organic search. You can find this data in Google Analytics under the "Acquisition" tab. There, you'll see how much traffic your website receives from each channel, including organic search. Tracking this data will help you understand how your SEO campaigns impact your website's traffic levels over time. For example, if you see a spike in organic traffic after launching a new campaign, that's a good indication that your SEO efforts are paying off. Likewise, if you see a drop in organic traffic after making a change to your website, that's something you'll want to investigate further. You can track organic search traffic to understand better which SEO strategies work and which need tweaking.

4. Check Your Click-Through Rate (CTR)

Just as important as measuring the ranking of your website for certain keywords is monitoring your click-through rate (CTR). Your CTR is the percentage of searchers who click on your listing after searching for a particular keyword or phrase, and it is a key metric in determining the success of your SEO campaigns. A high CTR indicates that searchers find your listing relevant and useful, resulting in higher rankings over time. You can also find your website's CTR in Google Analytics under the "Acquisition" tab. Your CTR is a key factor in optimizing your SEO campaigns.

5. Examine Your Conversion Rate

Once people have clicked on your listing and been led to your website, what happens next? Do they take the desired action? Your conversion rate measures how many visitors take the desired action on your website, such as filling out forms or making a purchase. To increase sales or leads, improving your conversion rate should be a top priority. There are several ways to improve your conversion rate, and the most effective approach will vary depending on your business and website. However, some common strategies include optimizing your website for conversions, using effective calls to action, and offering discounts or incentives. By taking steps to improve your conversion rate, you can increase sales and leads without necessarily increasing traffic to your website.

6. Evaluate Your Bounce Rate

Your bounce rate measures the percentage of searchers who click on your listing in the SERP and then immediately leave (or "bounce") from your website without taking any further action, such as clicking through to other pages on your site. A high bounce rate indicates that searchers needed help finding what they were looking for on your website after clicking on your listings. Likely because your listing was irrelevant to their search query or your website wasn't user-friendly, both of which can negatively impact your rankings over time. Improving your ranking will require a multifaceted approach, but improving the quality of your listings and making sure your website is easy to navigate are two essential first steps.

7. Track Social Shares & Mentions

Social media plays a significant role in SEO success (or failure) in today's digital world. People increasingly use social media platforms like Instagram, Twitter, and Facebook to connect with brands, learn about new products, and share their opinions. A strong social presence is important if you want to succeed with SEO. Measuring social shares and mentions will give you insights into how often people share or talk about your brand on social media platforms which can ultimately impact both traffic levels and conversion rates.

If you're inactive on social media, you're missing out on a valuable opportunity to improve your SEO. Engaging with customers and potential customers via social media will help you build relationships, drive traffic, and increase conversions. A strong social media presence is essential to succeed in SEO in today's digital age.

In conclusion, SEO success is all about measurement. By tracking key metrics such as rankings, traffic levels, CTRs, conversion rates, bounce rates, and social shares & mentions, you can clearly see how well (or poorly) your campaigns are performing and adjust accordingly. Of course, this requires a good local SEO agency. If you are serious about your website's online presence success, choose an SEO agency that tracks and interprets the data. Without this knowledge, it's easy to make the wrong decisions that can hurt your SEO campaigns. 


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